As healers, we genuinely like to do our work. Guiding clients through the therapy process and seeing them make progress is why we do what we do. But if you're in private practice, you know there's a lot going on in the back end and that it's crucial to run an efficient and organized business.
I recently had the opportunity to interview Nicole Bonsol, a writing, branding, and graphic designer for healers. She helps therapists create an inviting and powerful website and best craft their message to engage with their viewers. I was fascinated at what Nicole had to say, especially because of her unique role in the process of helping clinicians reach their audience. Here are some highlights of our discussion:
As therapists in 2016, we understand that having a functioning, informational, and attractive website isn’t just a good idea-it’s a necessity. But if you’re just starting out in private practice, it can be intimidating to build one from the ground up. How do you design your home page so a user can easily navigate and find what they need? How do you present information in a way that isn’t overwhelming or too “busy”? What’s the best way to make sure your content is mobile-friendly? And even when you figure out the answers to these questions, how do you make the vision in your head actually become reality on a website?
I share with host Clay Cockrell how content content creation, online presence, social media presence, and media presence helped me grow from a solo practice into a thriving clinic with 3 locations and 17-20 therapists...all without managed care! Listen to the interview below.
One of my favorite colleagues and friends, Joe Sanok from Practice of the Practice, invited me to join him for a podcast interview on how to get media coverage for your private practice and maximize it to build your online presence, build trust with potential clients who are willing to pay your full fee. We had a great time chatting about my journey to build a media presence and how it's directly correlated with the growth of my private practice. After intentionally doing media interviews my practice grew from a few people to 3 locations and 20 therapists!
I also give nitty-gritty details about my Rock the Media School for therapists online e-course that begins in 2 weeks. The 6 week e-course will walk you through how to identify who you want to reach, how to gain local and/or national media exposure, and how to use those interviews to build trust, boost your credibility, and attract clients who are willing to pay your full fee. Listen to the podcast here
Are you ready to grow your media and social media presence? My first cohort of Rock the Media School for Therapists starts Sept. 7! Get details and sign up here