I recently had the opportunity to interview Nicole Bonsol, a writing, branding, and graphic designer for healers. She helps therapists create an inviting and powerful website and best craft their message to engage with their viewers. I was fascinated at what Nicole had to say, especially because of her unique role in the process of helping clinicians reach their audience. Here are some highlights of our discussion:
As therapists in 2016, we understand that having a functioning, informational, and attractive website isn’t just a good idea-it’s a necessity. But if you’re just starting out in private practice, it can be intimidating to build one from the ground up. How do you design your home page so a user can easily navigate and find what they need? How do you present information in a way that isn’t overwhelming or too “busy”? What’s the best way to make sure your content is mobile-friendly? And even when you figure out the answers to these questions, how do you make the vision in your head actually become reality on a website?
As healers, we genuinely like to do our work. Guiding clients through the therapy process and seeing them make progress is why we do what we do. But if you're in private practice, you know there's a lot going on in the back end and that it's crucial to run an efficient and organized business.