I recently had the opportunity to interview Nicole Bonsol, a writing, branding, and graphic designer for healers. She helps therapists create an inviting and powerful website and best craft their message to engage with their viewers. I was fascinated at what Nicole had to say, especially because of her unique role in the process of helping clinicians reach their audience. Here are some highlights of our discussion:
As therapists in 2016, we understand that having a functioning, informational, and attractive website isn’t just a good idea-it’s a necessity. But if you’re just starting out in private practice, it can be intimidating to build one from the ground up. How do you design your home page so a user can easily navigate and find what they need? How do you present information in a way that isn’t overwhelming or too “busy”? What’s the best way to make sure your content is mobile-friendly? And even when you figure out the answers to these questions, how do you make the vision in your head actually become reality on a website?