successful private practice

Why I 'Broke Up' With Managed Care (Part 2)

Several months ago I wrote a post titled, "Why I Broke Up With Managed Care" that stirred up some passionate discussion! While I understand that it's not the route for every private practitioner, I have continued to build a private practice free of managed care and recently hired my 12th therapist.

While we don't bill insurance directly, we do give a superbill to clients so they can seek reimbursement from their health insurance so they can still use their benefits. As I've continued to write this blog, I've come across several therapists who have also "broke up" with managed care and asked them why they decided to build a fee-for-service therapy practice. Here's what they had to say:

Increased Reimbursement Rate

I've been in private practice for over 15 years. So, I experienced the first major transition of health care to "managed" care. I had friends and colleagues who began working in the managed care industry, and it quickly became clear to me that despite all the rhetoric about the necessity for evidenced-based care (which can be a very useful model of care), managed mental health care was really about making corporate the work of individual psychotherapists.

I also did the math. The last time I checked, insurance reimbursement was the average rate charged by psychotherapists in the 1980s. Today, I can afford to have two additional office hours available for new clients, by taking just one fee-for-service patient. This also allows me more discretion in seeing clients who are needing a low fee. Will Courtenay, PhD, LCSW "The Men's Doc"

Control Over Therapeutic Work

I wanted the freedom to determine, along with parents, the course and length of treatment and felt managed care would impede on that. Pam Dyson, LPC, RPT

My training is in social work, which is the source of the old adage "start where the client is at." That's my barometer for treatment, not where an insurance company believes my client and I should start or end our work. Will Courtenay, PhD, LCSW "The Men's Doc"

Increased Client Commitment to Therapeutic Process

Being a Christian counselor, by law I cannot bill insurance, even if I could I think private pay gives each person responsibility in the therapeutic efforts. When people  have to pay it makes them take their  therapy more seriously. Natalie Davis

No Diagnosis Required

My services are specialized in that I will work with children as young as three, something many therapists in my area will not do. The problems child clients present with are often not clinical but rooted in the parent-child relationship. I feel strongly that young children do not need a diagnosis on their permanent health record. Pam Dyson, LPC, RPT

More Time With Clients (Less Time Doing Paperwork)

I had worked in a managed care setting in the past, and I decided that in my practice that I want to avoid the incredible amount of paperwork, defending sessions, and over-diagnosing.  I also think it provides clients with more privacy. Sara Levitsky, LMSW, Birmingham Counseling For Women

Paperwork was the other major decision (in building a fee-for-service practice). I put a great deal of time and energy into my work with clients outside of our scheduled hours, including receiving professional consultation on a consistent basis. I have no time or patience for administrative busywork. Will Courtenay, PhD, LCSW "The Men's Doc"

More Flexibility To Offer Reduced Fees

Like Dr. Courtenay mentioned earlier in this article, when his practice is doing well financially, he has more (not less) time to devote to seeing clients at a reduced fee. I have found the same to be true. As my practice grows I am able to offer more free community workshops and do more pro bono work.

Do you run a fee-for-service mental health therapy practice? What led to your decision?

Therapist Roll Call: Join Private Practice Toolbox Facebook Group

Call it group therapy for therapists. Connect with other like-mined therapists in my closed Facebook group and share resources, ideas, practice building tools, successes and failures. Must be a licensed mental health therapist or therapist in training be added to the group.

Click here and request to join the Private Practice Toolbox Facebook group

  • If you're not familiar with Facebook groups, you'll have to join as your personal profile. Unfortunately, at this point you can't participate as your Facebook practice page.
  • Your posts in the group will not show up in your other Facebook friend's newsfeeds, even though it may show up on your feed.
  • As you get to know other therapists in the Facebook group it's OK to be selective in who you add as a "friend" to your personal profile. There's no pressure to add anyone in the group as a "friend" on your personal profile.
  • My goal in creating the group is to have a fun and supportive forum to share ideas with each other in a more dynamic way than just through blog comments.
  • I'll post articles from this Private Practice Toolbox blog in the Facebook group so we can discuss them. Feel free to post helpful practice building resources that you find with the group, too.

I'm looking forward to talking with you! So, what are you waiting for?

See you in the Private Practice Toolbox Facebook Group

Your 2012 Practice Vision: WHY Do You Do What You Do?

rubber stamp handle question markAs therapists we 're skilled at talking about what we do ("I'm a play therapist who works with children", or "I help older adults improve their mental health"), and how we do it ("I use DBT, EMDR, and CBT" or "I help clients work through resistance to change through psychodynamic therapy"), but we don't often talk clearly about why we do what we do. I was recently introduced to this video by author, business guru, and optimist Simon Sinek a few months ago and found it to be incredibly inspiring and clarifying. It reaffirms that " why" is crucial to personal and business success. I wanted to share it with you as we begin 2012 to help you clarify your practice vision for the year.

Here's my "why" for my therapy practice:

I believe that loving and accepting relationships have incredible healing power.

Here's my "why" for private practice toolbox and consulting:

I believe that doing what you love professionally is crucial to having an amazing quality of life. I believe that working part-time and making a full-time income is within every therapist's reach.

According to Sinek, your "why" is the most important aspect of running a successful business, or in our world, our private practice.

"People buy why you do what you do." --Simon Sinek

Take several minutes and watch this video clip. It will inspire you to take action.

So what your "why" for 2012?

Do potential clients get to know your "why" when they visit your website, or are you solely focused on the "what" & "how"?

Post your practice "why" in the comment box below. Can't wait to hear from you!

Creative Commons License photo credit: Leo Reynolds

Why Social Media Matters to Therapists

viciada.com #soudessasYou're in the mental health field because you want to make a difference and make a living, right? Technology and new media now allow therapists to educate and interact with worldwide audience and to talk directly to ideal clients...for free. Take a look at these recent statistics from the top social media sites:

  1. There are 750 million active users (Facebook.com)
  2. 200 million Tweets go out daily on Twitter (Twitter.com)
  3. Over 400 billion YouTube videos videos are viewed each day (YouTube.com)

Of the 750 million Facebook users, half log into the site daily. This is great news for therapists in private practice because you now have access to thousands of your ideal clients. Can they find you? Do you have a Facebook "Page" for your therapy practice? (I'll be posting soon about the difference between a Facebook profile and a page). It's a great way to share resources, articles, and provide information about your practice and the issues that matter to you and your clients.

How about Twitter or YouTube? Can your ideal clients find you there? Are you tweeting about your specialty areas or your services? Do you have a video introducing yourself and your practice on YouTube? Think about it. Your potential clients are on the internet looking for mental health information and services. If you're feeling overwhelmed by these suggestions, never fear! I'll be walking you through effective and efficient ways to use social media sites to build your practice as the weeks go on. Keep in mind that social media sites are additional forums for building referral sources and networking, a place to talk with people.

So, why are so many therapists reluctant to embrace social media? Fears regarding breaches of confidentiality and the potential dual relationships are common concerns, however, there are ways to set up social media accounts so you're not mixing personal and professional information and relationships. In upcoming posts I'll suggest ways to utilize social media in an ethical way that helps you do a better job at educating on topics you're passionate about and using it in a way that builds your private practice.

Do you have questions, concerns, or fears about using social media to build your therapy practice? I'd love to discuss them so please post comments below.

Creative Commons License photo credit: :: nany mata.

Who’s Your Ideal Client?

“Who do you want to work with?” was the question I asked workshop participants in a recent private practice workshop at a local university. For many workshop participants, this was the first time they’d ever even considered asking themselves which clients they wanted to see in their clinical practice. Shrinking funding, crowded managed care panels, and a saturation of therapists have  left private practitioners feeling desperate to fill their schedules with anyone who is willing to see them.  However, based on my personal experience of nearly a decade in private practice, “Who do I want to work with?” is one of the most important questions a clinician can ask themselves.

This question, “Who do I want to work with?” has informed every other aspect of my practice: from my marketing and networking efforts, office location & decor, payment policies, website design, and more.

I was first introduced to this concept of an “ideal client” about 7 years ago when I picked up a practice book, Building Your Ideal Private Practice by Lynn Grodzki. I was hoping to find some guidance and direction for my solo private practice, and like most of you, I had no clue how to build a successful business and had never taken a business course.  I thought to myself, “What? I get to decide who I want to work with? It’s not just who wants to see me or who finds me on managed care panels?”  Ms. Grodzky taught me that the ideal client concept includes more than just a preferable diagnosis or demographic, but also includes identifying characteristics, values and traits.

Getting clear about which clients I want to bring to my practice has allowed me to build a joyful and thriving private practice that has grown from a solo practice to a flourishing clinic employing several therapist. Now, I am passionate about helping my clinical team at Wasatch Family Therapy, as well as the therapists who come to me for consultations, to identify their ideal clients and build profitable private practices.  This, in turn, provides excellent services to clients and allows the therapist to feel fulfilled.

Ask yourself these questions:

Which clients energizes you?

Which clients do you look forward to seeing?

What personal experiences drew you to this field?

Which clients have you had the most success with?

What social issues, population, diagnoses are you passionate about?

In Ms Grodzki's book she suggests completing these phrases to help you define your ideal client:

My ideal client appreciates…

My ideal client values…

My ideal client understands…

My ideal client agrees to…

When I first read Ms. Grodzki's book I identified my ideal client as working with educated, motivated, young adult women who were individuating from their family of origin, and trying to solidify their individual identities. They often presented with depression, anxiety, eating disorders, and relationship distress. Here's how I filled out Ms. Grodzki's ideal client inventory years ago:

My ideal client appreciates... my education. my expertise and life experience. that change is a process. that we are in a collaborative relationship.

My ideal client values... personal responsibility and accountability. professional office space. self-exploration. excellent clinical services. technology and uses it regularly.

My ideal client understands... the importance of their past experiences on their present issues. that they are responsible for their own growth. my professional boundaries and office policies. that I won't give them answers, but I will guide them in the process.

My ideal client agrees to... pay my full fee at the beginning of every session. arrive on time to sessions. attend therapy on a regular basis. emotionally invest in the therapy process.

Several months after reading Ms. Grodzki's book I looked at my schedule one morning and realized that I had an entire day filled with my ideal clients! Though my "ideal client" has evolved through the years, I've found the question, "Who is my ideal client?" to be the most important question and foundation on which to build a successful private practice.

Now it's your turn. Who is your ideal client?