I recently wrote a blog post encouraging therapists to start start creating content as a way to boost website SEO, create value, to create backlinks through social media sharing, and to develop your online practice presence. In my consultation and in online forums I've heard private practice therapists express feeling overwhelmed by creating content like blogging or producing videos on a regular basis. That's where content curation comes in.
Content curation means sharing (tweeting, posting, etc.) the very best resources that other people have produced. I suggest that you share 40% your own content posted on your practice website and share 60% curated content through your social networks. Curating adds value to your social media followers, solidifies your practice presence, builds credibility in your practice specialty area, and creates networks with other professionals through sharing their content with your social media followers.
Are you a content creator or content curator? Hopefully, you're doing both.
As healers, we genuinely like to do our work. Guiding clients through the therapy process and seeing them make progress is why we do what we do. But if you're in private practice, you know there's a lot going on in the back end and that it's crucial to run an efficient and organized business.