Inspiration

Practicing Outside The Box: Growing Tomatoes In Psychotherapy

tomato in square

Stuck in a therapeutic rut? Find inspiration from other therapist's creative strategies and get outside the box!

As therapists, especially those of us who have been practicing for a few years, it's easy to get into a rut and become less creative than we were as eager, bright-eyed interns. Feeling the need to be more creative in the therapy hour inspired me to reach out to other therapists for ideas and inspiration and start this series about practicing outside of the box.

Because I managed to kill every plant I have ever owned (I have a "black thumb") and because I have always fantasized about living in New York City, I was intrigued by psychotherapist Janet Zinn, LCSW's use of "outside the box" strategies to help her clients. Janet found that incorporating nature in the form of a garden in the middle of a New York City practice was a welcome and healing environment for her clients.

Here is what Janet said about her work with a female client:

I had a client who was diagnosed with a serious borderline personality disease. She had been hospitalized on a number of occasions.  She loved gardening, and we planted a tomato plant that she watered, cut back and cultivated twice a week. When the tomatoes grew in she had a sense of accomplishment. As someone who was always told that she was bad, here was something she could feel good about.

We used the tomato plant as a metaphor for her own process in life.  How could she treat herself in a kind and cultivating way? What would nourish her soul?  The tomato plant calmed her.  She felt less reactive when working with the tomato plant.  In the winter, we would use the tomato plant as a  metaphor of patience and the seasons became a lesson on the process of growth and change.

Have you found a creative niche, a unique office space, use non-traditional interventions, or have something that sets you apart from other private practice clinicians? I want to hear about it! Email me with "outside the box" in the subject line.

Creative Commons License jacki-dee (catching up) via Compfight

Benefits Of Blogging For Your Private Therapy Practice

I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I've experienced through blogging, how to find your blogging voice, and how to address ethical concerns. I hope you enjoy the interview. Below, I've summarize the main points of our lively discussion.

What are the benefits of blogging as a practice marketing strategy?

  • Grow your practice by making it easier for clients to find you
  • Build your brand online
  • Fresh content improves SEO for your practice website
  • Establishes you as a credible expert in your field
  • Online networking with other mental health professionals
  • Positive impact on readers all over the world

What are your tips for developing your blogging voice?

  • Start where you are
  • Reject perfectionistic tendencies
  • Remember that you can edit
  • Re-purpose previously written content (papers, presentations, other media interviews)
  • Read and model after other therapists blogs

Where do you find inspiration for blog post topics?

  • Share your philosophical background
  • Write about themes you're seeing in therapy
  • Write about related news and current events
  • Summarize new research and add your take on it
  • Share other experts' content, including videos

How do you make time to write?

  • Write about the things that energize you and sound fun
  • Schedule time to blog once a week

How do you avoid ethical concerns?

  • Don't share client information
  • Don't share personal information

This interview first appeared on AustraliaCounseling.com.au

Therapist Roll Call: Can We Peek Inside Your Office, Please?

53/365 Sneak a peekThe physical "space" you work  in says a lot about you. Does your office space appeal to your ideal client? Does it speak about your tastes and preferences? Would you be willing to give other shrinks a tour of your office? Why or why not? Every time a new client comes into my office they comment on my denim couch. It feels cozy and casual, which is how I want my clients to feel when they're in my office. The color scheme of the office decor coincides with our logo and website colors...and that's no accident.

I thought it would be fun to peek into the offices of private practitioners to share ideas and get inspiration. So, if you're willing to let the world (or the readers of this blog) see YOUR office space follow these simple step.

  1. Take a brief video tour of your waiting area and office (2 minutes or less). You can do this with your iPhone or camera phone.
  2. In the video please introduce yourself and tell us what you love about your office space.
  3. Upload your video to your Youtube channel and set it as "unlisted." If you don't have a Youtube channel, it's time you set one up.
  4. Title your video "Office Tour: [your practice name]"
  5. Email me the video link here. Include in the email your name, location, practice name, website link.

I'll feature different office videos in upcoming blog posts with your practice name and website link (this is a free PR opp for your practice & a good excuse to set up a Youtube channel). You'll also be able to embed this video on your own website so potential clients can see inside your office before they meet with you.

Ready, set, go...

Here's a peek into my therapy office Wasatch Family Therapy. I hired a professional to shoot and edit this. Don't worry - your video doesn't have to have music and slick editing :)

Creative Commons License photo credit: The Suss-Man (Mike)