Can I Feature Your Private Practice? Content Creation Opportunities on Toolbox

Talk to thousands about your practice by submitting content for Private Practice Toolbox.

I've written a lot about the importance of content creation in building a professional online presence, creating value for website visitors and social media followers, and establishing yourself as an expert in your specialty area.

Incoming links to your practice website boost SEO, boost traffic, and establish credibility. It's always better to create content for larger websites. Well, here's your chance to shine. I want to feature you on THIS blog in 2013! Here are 4 ways you can be featured:

1) Pitch a guest blog 

I'm always looking for guest posts from qualified individuals from a variety of fields who can share insights about how to run, manage, market, and thrive in private practice. I recently started working on my PhD and I'm not able to blog as often as I used to. I'm open to posts from professionals outside the mental health field as well. Attorneys, accountants, SEO experts, marketing, website design, interior design...If your expertise can help private mental health practitioners build successful businesses, pitch away!

2) Be featured in my"Adventures in Private Practice" series

Answer the following questions and submit them with a photo, a brief summary of your practice and a link to your website here.

• Tell me a little about your practice…
• Why did you decide to open a private practice?
• Clients that therapists find to be the most “difficult” are sometimes the ones who can teach them the most. What have you learned from your toughest clients?
• What’s your biggest pet peeve about private practice?
• How did you discover or develop your practice “niche”?
• What resource (book, website, person) helped you the most when setting up your private practice?
• What has surprised you most about being in private practice?
• Has your private practice helped you grow professionally? How so…
• Has it helped you grow personally, too? How so…
• Being a therapist can be emotionally exhausting. What do you do to care for your own emotional and psychological health?
• How do you cope with the inevitable stressors involved with being your own boss?
• What personal strengths have helped you succeed in private practice?

3) Be Featured in a "A Day In The Life" Series 

How do private practitioners spend their time? What does it take to create a thriving practice? Track your private practice activities for one day. Submit a word doc, photo, practice summary, and link to your practice here.

4) Be feature in my "Virtual Office Tour" series

Submit a video tour of your office space and I'll feature it on this blog! Submit you information here. Peek inside other therapist's offices.

Other ways to connect with private practice resources:

Join the Private Practice Toolbox Facebook Group

Join the Twitter conversation using hashtag #practicetoolbox (I'm @julie_hanks)

Join the 2013 Therapist Blog Challenge for help creating regular content on your private practice website.

Martin Fisch via Compfight

Boost Social Media Engagement Through Content Curation

I recently wrote a blog post encouraging therapists to start start creating content as a way to boost website SEO, create value, to create backlinks through social media sharing, and to develop your online practice presence. In my consultation and in online forums I've heard private practice therapists express feeling overwhelmed by creating content like blogging or producing videos on a regular basis. That's where content curation comes in.

Content curation means sharing (tweeting, posting, etc.) the very best resources that other people have produced. I suggest that you share 40% your own content posted on your practice website and share 60% curated content through your social networks. Curating adds value to your social media followers, solidifies your practice presence, builds credibility in your practice specialty area, and creates networks with other professionals through sharing their content with your social media followers.

Are you a content creator or content curator? Hopefully, you're doing both.

Evolution Of A Private Practice

This year marks my 10th year in private practice and I've spent a lot of time reflecting on and blogging about what's contributed to the growth and longevity of my practice. As I started creating a timeline chronicling the evolution of my practice, it became clear that the growth of my private practice coincides with my online presence building efforts. I don't think it's an accident that when I began actively seeking media interviews, blogging, and building my social networks that my practice experienced tremendous growth.

• 2002 Started solo private practice Wasatch Family Therapy, LLC
• 2002 Applied to participate on health insurance panels
• 2002 Started speaking regularly in the community and throughout the state of UT
• 2004 Created one page website with photo, practice summary, and contact information
• 2004 Identified that my ideal clients were likely internet users
• 2006 Resigned from all health insurance panels
• 2006 Hired another therapist
• 2008 Hosted a local TV show for several months
• 2008 Joined Facebook initially as a way to connect with TV viewers
• 2008 Practice grew to 4 therapists
• 2008 Started publishing regular e-newsletter
• 2009 Joined Twitter
• 2009 Became a regular local TV Contributor on KSL TV's Studio 5 , a top women's lifestyle program
• 2009 Started blogging weekly on practice website and JulieHanks.com
• 2010 Started actively seeking local & national media interviews on mental health and relationship topics
• 2010 Practice grew to 8 therapists
• 2010 Started YouTube Channel
• 2011 Started blogging for Psych Central's Private Practice Toolbox
• 2011 Began writing for Psych Central's "Ask The Therapist"
• 2011 Started consulting with other private practice therapists on building a practice
• 2011 First National TV appearance on Discovery Health's Secretly Pregnant
• 2011 Interviewed on National Fox News Channel
• 2011 Named #1 online Influencer making a difference for depression by Dr. Oz’s Sharecare site
• 2011 Nominated for NASW Media Award for website
• 2011 Joined Pinterest and Instagram
• 2012 Guest blogger for Dr. Oz's Sharecare and PsychCentral World Of Psychology
• 2012 15 therapists in 2 clinic locations
• 2012 Over 25,000 social media followers
• 2013 Opening 3rd office location

I challenge you to outline the evolution of your practice. What patterns do you notice about your practice growth? What wisdom can you share with colleagues about what has worked for you?

(c) Can Stock Photo

4 Reasons To Start Creating Content Online

Creating consistent online content can help grow your practice faster than almost any other marketing or networking activity

According to PCMag.com digital content creation is "The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media." It falls under the umbrella of content marketing which is a narrative form of sharing information that speaks to a potential client's need while sharing who you are and the benefits of what you do. Content creation is a way of building trust online and with potential clients by being a valuable resource without asking for anything in return.

Consistently creating compelling and relevant content is the primary reason my private practice has continued to grow in spite of the economic downturn of recent years. Not only has my clinic grown, but since I started regularly blogging, writing, producing videos, and doing media interviews amazing opportunities have come my way. Publishing offers, national media interviews, conference invitations, consulting business, and over 25,000 social followers across multiple social networks are just a few of the incredible doors that have opened to me since I started focusing on content creation.

Here are 4 reasons that becoming a content creator can help build your private practice:

1) Visibility

Posting new content on your own practice website will help your site rank higher in search engines. Creating content for other websites, like guest blogging or interviewing with local news agencies who post the video clip and story online, also provides a SEO boost because it demonstrates that you are relevant and it strengthens your online presence. The easier it is for potential clients to find you online, the quicker your practice will grow.

2) Presence

Because the majority of adults are searching for health information online a strong online presence is critical for growing your practice. A general marketing rule is that it takes about 7 exposures to a brand or product before someone will buy a product or service. Strengthening your online presence makes it more likely that potential clients will be exposed to your "brand" and chose to become your client.

3) Value

Content creation can be another form of community education and a way to provide value to everyone, whether or not they become clients. Content that shares helpful information and answers the needs of people you are qualified to help is tremendously valuable. From a business standpoint, content creation provides an incentive for visitors to return to your practice website for your valuable content, which helps build trust in your services.

4) Credibility

Content allows you to show or demonstrate your expertise and competence instead of just telling someone about it. While I have always been an early internet/technology adopter and I've owned a private practice for over a decade, it wasn't until I started writing this Private Practice Toolbox blog that I became a credible practice building "expert". Creating regular content that meets a need for private practice therapists has allowed me to connect with therapists around the globe and to add private practice consulting as an additional income stream. Largely due to content creation on this blog alone, I have been invited to present to the National Association Of Social Workers on building an online presence, to co-present with PsychCentral founder John Grohol at South By Southwest Conference, and to write the feature article for the current issue of Online Therapy Institute's TILT magazine, and have presented locally on practice building.

laffy4k via Compfight

What The Heck Is Social Collaboration?

New trends in PR encourage online collaboration. Embracing new platforms can help therapists build professional presence and grow their private practice.

I recently attended an amazing conference in Park City, Utah called "Evo '12" The Evolution of Women in Social Media Conference. What's a shrink doing at a social media conference? In addition to being a therapist, I am a self-professed social media junkie and tech geek. So there.

A conference highlight was a workshop called "The Evolution of PR: A Culture of Collaboration, Connection and Community" taught by PR guru Sarah Evans and search technology innovator Jennifer Gosse. Both presenters work with a new social collaboration platform called Tracky (which you'll be hearing more about in an upcoming posts as I get more familiar with it). There was so much good technology and PR information that I couldn't take it all in or write it all down. I didn't want to miss anything so, I turned to social collaboration.

What is social collaboration?

At this point you may be asking "what is social collaboration?" Social collaboration involves processes that allow people to interact, work together, problem solve and exchange information online.

How can social collaboration help private practitioners?

In short, online social collaboration is a way to raise the visibility of your practice by producing more content through compiling and curating information. It's a way to engage your online social media followers, and also a method of gathering and sharing information with other like-minded professionals. Another use for therapists is in collaborating on notes from conferences and workshops as you'll see later on in this post.

An example of social collaboration: Storify

Storify is an easy to use online platform that allows anyone to tell a story through curating online articles, links, photos, and social media posts.

After attending the PR workshop my head was buzzing with new tips and tools. Why not try out social collaboration to document and share the stuff buzzing in my head? I logged in to Storify.  In about 15 minutes I had curated my favorite tweets, posts, photos, tips, tricks, and notes from many social media platforms posted by workshop participants and published a story on Storify.

I've embedded the story below so you can get a feel for what a rich experience social collaboration can be. Also, in addition to noticing the collaborative format of Storify, check out the content and the creators I've included. Notice that throughout this story I'm also sharing  the names and profiles of many who attended the workshop - social collaboration also means free PR.

[View the story "Evolution of PR: Building A Collaborative Culture " on Storify] How cool is that? Did you also notice that every element within the Storify article is easily sharable on social media? And you can post a comment right in the story. Try it out. That's the fun of social collaboration - synergy of ideas and energy. I love it.

Here are some possible ways you can use Storify in your practice:

• Create stories relating to new research in your specialty areas
• Curate current news topics that relate to your practice areas
• Collect favorite quotes
• Compile links for interviews you've participated in
• Embed Storify articles in blog posts on your practice site

The possibilities for shareable content creation are endless through social collaboration.

Later this week we'll do a social collaboration exercise together. You in? Be thinking about your favorite mobile apps for your practice so you can jump in and share your thoughts!