Elements

Building Your Private Practice In A Digital World: NASW Webinar Nov. 8

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Let me show you how to build strong online presence to grow your private practice!

If you're not a social worker, you can stop reading now. I know social workers are supposed to be inclusive, but this is one small exception. This webinar is only open to social workers. If you are a social worker AND a  member of National Association of Social Workers (NASW) then I hope you'll join me for my first national webinar "Building Your Private Practice In A Digital World: Creating A Strong Online Presence For Your Practice" on Nov. 8.

Those of you who read my blog regularly already know that I am a social media junkie and technology nerd AND a social worker in private practice. I've combined these passions webinar designed to help private practice social workers present themselves well online and attract new clients. In this 90-minute webinar social workers will learn more about:

  • Why online practice presence matters
  • Which 2 key questions can guide you in developing your online practice presence
  • The elements of an effective private practice website
  • How to make it easier for potential clients to find your practice and become your clients (SEO)
  • How to build an engaged social media following to build your practice

Webinar Details

Title: "Building Your Private Practice In A Digital World: Creating A Strong Online Presence For Your Practice".

Date: Thursday November 8

Time: 1-2:30 PM Eastern Time

Who: To participate you need to be a member of any NASW Specialty Practice Section. If you're not an SPS member you can join one for $35

Cost: FREE

CEU's: 1.5

Registration: Pre-register here

Trey Ratcliff via Compfight

 

Pin A Quote: My New Social Media Marketing 'Crush'

Pin A Quote is a quick and fun way to create a graphic out of your favorite quotes. It allows you to highlight any text and with the click of a button, turn it into a shareable graphic that is automatically links to the site where you found the text. Though it's designed to interface with Pinterest, you don't have to have a Pinterest account to use Pin A Quote.

Once you've selected the quote and created your graphic, Pin A Quote creates a custom URL for that specific quote that you can share on Facebook, Twitter, or other social media sites, and of course, Pinterest.

Here's a screenshot of what I'm talking about. I use Pin A Quote Pro because you can customize the fonts and colors for $1.99. Notice the link at the bottom is the page on my website. When people click on the graphic they'll be directed to that web page.

 

You may be wondering how this is relevant to your private practice. Good question. Important elements of marketing your private practice are:

  1. Building a professional online presence
  2. Presenting yourself as an expert in your specialty area
  3. Attracting an online following that views you as a valuable resource
  4. Creating links that direct more visitors to your website

Pin A Quote can help you accomplish all of these goals.

How To Use Pin A Quote

Here's a brief tutorial published by Pin A Quote on how to use the tool.

Using Pin A Quote To Build Your Practice

1) Share other's inspirational or helpful quotes

If you find an article that would be helpful to your followers, you can create a graphic and direct people to the article. Another idea is to quote your favorite psychology gurus and use it as an additional graphic in a blog post. Here's one of my favorites:

2) Quote yourself as an expert

Take a sentence from a professional presentation or blog post that you've presented and create a graphic of your own quotes. This helps build your identity as an expert and lets others share your wisdom.

3) Engage followers by sharing quotes on social media

Look back at the graphic at the top of this post. See the share buttons on the bottom? You can share quotes on Facebook, Twitter, StumbleUpon, etc. Here's an example of my Private Practice Toolbox board on Pinterest. You'll see that I've pinned many quotes using Pin A Quote.

Try it out and let me know what you think. Feel free to post links to quote graphics you create in the comments below.