2013 Therapist Blog Challenge

Build your practice and attract more clients to your practice by creating regular content on your private practice website. I'll make it easy for you!

Welcome 2013! I tell my private practice consulting clients is to have an integrated blog on their private practice website and become a regular online content creator. Potential clients are searching online for your services and I want them to be able to find you more easily. Here's how blogging can help.

Why is blogging on your private practice website important?

• Fresh website content boosts search engine rankings/SEO (remember Google is my #1 referral source)
• It add value to your website visitors and give them a reason to come back to your site
• It gives you valuable content to share on social media that direct people back to your website
• It helps you to strengthen your online presence as an expert
• It allows potential clients get to know you and your practice philosophy

Why are some therapists hesitant to start blogging?

• They don't know what to write about
• They think they have to write totally original content
• They think they have to write a "dissertation" (blogs posts only need to be 300-600 words)
• They haven't found their "blogging voice"
• They don't have the "time"
• They're scared

To participate in the 2013 Therapist Blog Challenge:

• Post your practice website link in the comments below.
• Watch for my suggested blog topic twice each month. I'll come up with the content idea so you don't have to. I'll title and number the posts "Blog challenge #1" ... so you can keep track.
• Write your 300-600 work blog article that week for your private practice website.
• Post your blog article link in the comment section on the corresponding post here on this Toolbox blog.
• Read and share other therapists articles.

Pretty easy, huh? So, are you IN? By the end of the year you'll have at least 24 articles on your website!

Blog challenge #1 coming soon....

Remember to post your practice website below and any questions you have. And please invite colleagues to join in. This will be fun!

(c) Can Stock Photo

Top 10 Toolbox Posts Of 2012

As 2012 draws to a close I thought it would be fun to look back and to see which posts had the most impact and generated the most interest based on unique pageviews. Included in this top 10 list are posts that published during 2012. If you're new to Private Practice Toolbox this will give you a good overview of the ground we've covered this year.

10) 10 Things I Accidentally Did Right In Building My Private Practice

9) The Hazards of Being A Therapist

8) 9 Ways To Get Doctor Referrals

7) 5 Common Myths About Private Practice

6) The 3-Letter Word That Gets More Clients

5) Social Media Marketing Checklist: 10 Steps To Building A Stronger Online Presence

4) How To Get Paid For No Shows

3) What They Don't Teach You In Grad School

2) 20 Ways Shrinks Stay Sane

1) Join the Private Practice Toolbox Facebook Group

Honorable Mentions

Most Twitter Retweets (287 retweets)

Social Media Marketing Checklist: 10 Steps To Building A Stronger Online Presence

Most Facebook "Likes" (128 likes)

20 Ways Shrinks Stay Sane

Was there a particular post that you found helpful in building your practice? Feel free to share the link in the comments below.

Stay tuned for a fun 2013 Therapist Blog Challenge starting next week. I'm going to help you find your blogging voice, get beyond your fears, improve your SEO, and help you become a valuable content creator in 2013!

(c) Can Stock Photo

Boost Social Media Engagement Through Content Curation

I recently wrote a blog post encouraging therapists to start start creating content as a way to boost website SEO, create value, to create backlinks through social media sharing, and to develop your online practice presence. In my consultation and in online forums I've heard private practice therapists express feeling overwhelmed by creating content like blogging or producing videos on a regular basis. That's where content curation comes in.

Content curation means sharing (tweeting, posting, etc.) the very best resources that other people have produced. I suggest that you share 40% your own content posted on your practice website and share 60% curated content through your social networks. Curating adds value to your social media followers, solidifies your practice presence, builds credibility in your practice specialty area, and creates networks with other professionals through sharing their content with your social media followers.

Are you a content creator or content curator? Hopefully, you're doing both.

4 Reasons To Start Creating Content Online

Creating consistent online content can help grow your practice faster than almost any other marketing or networking activity

According to PCMag.com digital content creation is "The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media." It falls under the umbrella of content marketing which is a narrative form of sharing information that speaks to a potential client's need while sharing who you are and the benefits of what you do. Content creation is a way of building trust online and with potential clients by being a valuable resource without asking for anything in return.

Consistently creating compelling and relevant content is the primary reason my private practice has continued to grow in spite of the economic downturn of recent years. Not only has my clinic grown, but since I started regularly blogging, writing, producing videos, and doing media interviews amazing opportunities have come my way. Publishing offers, national media interviews, conference invitations, consulting business, and over 25,000 social followers across multiple social networks are just a few of the incredible doors that have opened to me since I started focusing on content creation.

Here are 4 reasons that becoming a content creator can help build your private practice:

1) Visibility

Posting new content on your own practice website will help your site rank higher in search engines. Creating content for other websites, like guest blogging or interviewing with local news agencies who post the video clip and story online, also provides a SEO boost because it demonstrates that you are relevant and it strengthens your online presence. The easier it is for potential clients to find you online, the quicker your practice will grow.

2) Presence

Because the majority of adults are searching for health information online a strong online presence is critical for growing your practice. A general marketing rule is that it takes about 7 exposures to a brand or product before someone will buy a product or service. Strengthening your online presence makes it more likely that potential clients will be exposed to your "brand" and chose to become your client.

3) Value

Content creation can be another form of community education and a way to provide value to everyone, whether or not they become clients. Content that shares helpful information and answers the needs of people you are qualified to help is tremendously valuable. From a business standpoint, content creation provides an incentive for visitors to return to your practice website for your valuable content, which helps build trust in your services.

4) Credibility

Content allows you to show or demonstrate your expertise and competence instead of just telling someone about it. While I have always been an early internet/technology adopter and I've owned a private practice for over a decade, it wasn't until I started writing this Private Practice Toolbox blog that I became a credible practice building "expert". Creating regular content that meets a need for private practice therapists has allowed me to connect with therapists around the globe and to add private practice consulting as an additional income stream. Largely due to content creation on this blog alone, I have been invited to present to the National Association Of Social Workers on building an online presence, to co-present with PsychCentral founder John Grohol at South By Southwest Conference, and to write the feature article for the current issue of Online Therapy Institute's TILT magazine, and have presented locally on practice building.

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