How to Create and Sell Your First E-book (part 2)

In this guest post, counselor and consultant Clinton Power share how to put the finishing touches on your E-book and how to get the word out and sell your book. (Read part 1 how to create your first E-Book)

Use a graphic designer to make your E-book stunning

If you're planning on creating a PDF version of your E-book to sell through your website, you definitely want to get it professionally designed. Your designer can then employ visuals, highlight quotes, and use attractive fonts and graphic design elements to draw the reader in and make reading your E-book a pleasure. Your designer will also create a compelling cover page, which is essential as it will make a big difference whether people are attracted to your E-book or not.

If you're going down the Amazon route, you won't need a designer to design the inside, but you will need an awesome cover design so you stand out from the thousands of books in Amazon.

One other consideration is to make sure you have your e-book proof read once it’s complete. I employed a professional copy editor to make sure my book was grammatically sound with no spelling errors. This was a good investment.

Create a dedicated landing page for your E-book

It's worth creating a dedicated landing page on your website for, or creating a stand-alone website just for your E-book.

Even if you're selling it through Amazon, it's helpful to direct people to this page to read more about your book.

Include attractive images of the cover (3D preferably), testimonials and a bio of you, the author.

Options for selling your E-book

I chose the Amazon route and more specifically, a product called KDP Select. If you use KDP Select you have a 90-day agreement with Amazon that you won't sell your E-book anywhere else on the internet.

KDP Select also allows you to have up to 5 promotional days within the 90 days where you can give your book away for free on Amazon. This was a great strategy for getting more exposure, and helped me get over 2000 downloads. In fact, over 1,800 downloads happened in one weekend during one of my free promotions when my book went to the top of the free list for its category.

If you want more flexibility, you can just join KDP and then still sell your E-book in other places.

If you're selling your E-book through your website, I recommend using E-Junkie or Gum Road. E-Junkie will allow you to have affiliates so other people can sell your book and earn a commission, and Gum Road is very simple software where a beautiful pop-up appears on your website and guides the purchaser through a checkout.

Begin promoting your E-book

Now your E-book has been created, it's time to start promoting it. That's probably a whole other post on it's own, but one tip I'll share is I sent advanced copies to readers on my newsletter list for free, in exchange for Amazon reviews.

This was very helpful in getting reviews on Amazon just as I started to make sales. And the more positive reviews you get, the more Amazon will promote your book in its marketplace.

Don't forget to talk about your E-book on a regular basis on social media and get creative about sharing your message.

Another strategy I used was I created attractive images in PicMonkey with tips from each chapter and shared them on social media and on my blog.

Track your results

Finally, you want to track your results to see how you're doing with your sales.

Amazon makes this easy through Author Central, so make sure you create an account there. You can track the ranking of your book in the Amazon Marketplace and read all your reviews, as well as edit your author profile.

If you're selling your E-book on your website, use Google Analytics to see where traffic is coming to your landing page, and then increase your marketing efforts in those areas.

Creating an E-book has never been easier, so what's stopping you? Get writing!

Clinton Power is a Gestalt therapist and the owner of Clinton Power + Associates - a private practice dedicated to helping singles and couples move out of relationship pain in Sydney, Australia. Clinton is the author of the E-book 31 Days to Build a Better Relationship, which is available in the Amazon store. He is also the founder of Australia Counselling Directory, a free directory for finding counselors and psychologists in Australia. Follow him on Twitter @sydneytherapist

How to Create and Sell Your First E-book (part 1)

In this guest post counselor and consultant Clinton Power shares how to create your first E-Book

There's no doubt that creating and selling your own digital product is a great way to increase your online exposure, credibility, expertise, and earn some money while doing so.

And the creation of an e-book to sell through your own website or an online bookstore like Amazon or iBooks is the quickest and easiest product to create to get started.

I wrote my own e-book called 31 Days to Build a Better Relationship and published using the Kindle platform on Amazon. It's been a great way to increase my online presence and credibility as a specialist in relationships and has now been downloaded over 2000 times and received 19 five star reviews in Amazon.

With a $2.99 price tag, I didn't write it to make money (though the checks from Amazon are very nice), but more to reach thousands of people that I never could have on my own, through the power of the Amazon Marketplace.

Selling an e-book through your own website is also a very good idea, and the good news is you can charge much more than Amazon e-book prices.

So let's dive in and look at the steps you need to get started.

Select a topic that will sell

It's important to do some research at the beginning to check there’s a market for your e-book and people looking for the information you want to write about.

As a therapist you are well positioned to create an information product because you have years of training, knowledge and experience about good mental health, the change process, and self-improvement. These information products are often in high demand because they are providing a solution to a pain or problem.

So to get your research underway I suggest you start with Google and Amazon. Search for keywords that are related to the e-book you're considering writing.

For example, if you're a specialist in child ADD/ADHD, search for combinations of keywords in Amazon and Google such as "How to overcome child ADD", or "I think my child has ADHD", or "best ideas for dealing with ADD". The idea is you want to see how many people already have products for sale that are similar to your idea.

If you find similar products, but your idea has a particulate angle that is not covered by other e-books, then this is a good thing.

There are hundreds of books on relationships in the Amazon store, but I didn't find one that used my approach of a tip a day for 31 days, so I knew I was bringing in a different angle that might help with sales.

Create an outline

The next step in the creation process is to create an outline for your e-book.

Start by writing down the headline or theme for each chapter. This helps you organise your thinking and then you can flesh out the content later.

Here's a tip: 50% of my e-book used blog posts I had previously written, so if you have been already been writing on a regular basis, don't discount that you may have some of your e-book written already.

This was a huge time-saver that added 15,000 words to my e-book, and I then wrote the remaining 10,000 words in 10 days.

Choose a writing platform

One of the simplest ways to write your e-book is to write it directly into Microsoft Word. This is a good option if you're going to turn it into a PDF for your own website.

I used the free platform Press Books, which is like writing in WordPress, but it converts it into the .mobi file, which you need to upload to Amazon.

I found this software easy to use and enjoyable to write in. You can then make as many changes as you want and quickly upload the latest version to Amazon within minutes.

Write clearly and simply for your audience

It's important that you write in an informal and conversational way, so you can connect with you reader.

Try to avoid writing in an academic voice as it will turn off your readers. The challenge here is to let go of your college training and write as if you're speaking to a close friend.

Use calls to action and hyperlinks

The great thing about writing an e-book, either for Kindle or a PDF for your website, is you can use hyperlinks to link to websites and other online resources.

So take advantage of this and include hyperlinks to link to other websites, or your own. This makes your e-book and more valuable resource.

Also use clear calls to action, so you tell the reader what actions you want them to take.

My e-book had a tip at the end of each chapter, so I told the reader exactly what to do for the next 24 hours. This then helps the reader feel they are getting something from the e-book because they are taking action.

Watch for part 2 on how to sell your e-book!

Clinton Power is a Sydney-based Gestalt therapist and the owner of Clinton Power + Associates- a private practice dedicated to helping singles and couples move out of relationship pain. He is also the founder of Australia Counselling Directory, a free directory for find counsellors and psychologists in Australia. Clinton is also a passionate coach and consultant for healthcare professionals. Find him on Twitter or Google+.

10 Best FREE iPad Apps for a Productive Private Practice

In this guest post counselor and consultant Clinton Power shares his top iPad App picks for managing a private Practice

I just love my iPad mini. It goes everywhere with me and has become such a valuable asset in helping me run my therapy and coaching business in an efficient and productive manner.

So I’ve compiled a list of my top 10 best iPad apps that help me run my business day-to-day. And best of all, they are all FREE!

Please note that any apps below that save to the cloud are not HIPAA compliant and I don’t advise you use them for storing any confidential client data.

1. Dragon Dictation

I don't know about you, but sometimes my hands and fingers just get too tired and sore from so much typing all the time. This is where Dragon Dictation comes in handy.

Dragon Dictation is a voice-recognition software that helps you translate your spoken speech into words on the page. They even say that spoken dictation is 5 times faster than typing.

The app does require an Internet connection to run, however it is surprisingly accurate. A great way to start dictating your emails and SMS messages without typing and no more tired hands and fingers!

2. DropBox

If you haven't heard of Drop Box, you've probably been living under a rock. DropBox is the phenomenal tool for syncing your folders between multiple devices.

You can work on your document on your laptop or desktop, and then keep editing on your iPad and you know that you're always working on the most recent version of your document.

But did you know you can also store audio and video in your DropBox and watch them on the run?

I find dragging audios of therapy and marketing training that I am listening to into DropBox is much more convenient than having to add them to iTunes and then sync with my iPad or phone.

The folder lives on your desktop and you just drag any files you want to access into the folder and voila! It's on your iPad ready for you to access.

3. Evernote

Now I don't know how I could run my life or my private practice without Evernote.

If you haven't heard of Evernote, it's the incredibly powerful note-taking system that syncs all your notes with the Evernote cloud so you can access them on your iPad, smartphone and desktop computer.

You can save typed notes, PDFs, Word documents, audio notes and photos.

It has a powerful search feature that can even search photos of text and your handwriting.

You can also create notebooks and notebook stacks so you can organise your notes via categories and sub-categories for easy searching.

I love the checklists feature so you can create checklists you can use over and over again for important organisational lists that you repeat.

If you haven't tried this app, dive in and discover how much you didn't realise you needed it.

4. Penultimate

Penultimate is a very cool natural hand-writing app that allows you to take handwritten notes and save them for later.

Best of all it syncs with Evernote, which means your handwritten notes are searchable in Evernote, with it's searchable technology. If you love doodling, drawing mind maps or just getting back to the feel of natural handwriting, this is the app for you. I do recommend you purchase a stylus to use with Penultimate as it does give the best results.

5. Buffer

I'm having a love affair with the Buffer app at the moment.

Buffer allows you to queue up your social media posts to be delivered at a schedule determined by you.

This is a huge time-saving tool as I can share all the interesting content I'm curating at once, but it won't be delivered to my social media networks until the next scheduled time I’ve chosen.

Now I don't use the iPad app so much for creating the posts. I much prefer to use the Buffer bookmarklet in my Chrome browser, but the iPad app is great for seeing what's queued up for my accounts, as well as view the statistics for my recently shared posts.

This is a free app, but I pay the $10 a month for extra social media accounts and unlimited posts in the queue.

6. Mindjet Maps

Mindjet Maps lets you easily enter ideas, tasks, and meeting notes into intuitive visual maps that help you quickly organize concepts and prioritize action items.

If you've used a mind map before, you'll be familiar with how great it is to brainstorm in a visual format to help with the expression of your ideas.

Anytime you're stuck for ideas or just need to start thinking in a more creative way, Mindjet helps you explore and expand on your ideas by forming quick and simple visual representations of your thoughts.

You can also add photos to your mind maps and then share them to DropBox so you can collaborate with others. Cool!

7. Titan Downloader

You know all those amazing TED talks that you don't have time to watch right then-and-there when you come across them? Well the Titan Downloader allows you to download them into the Titan video library to watch at a later time.

It's pretty easy to use. You use the in-built browser, go to the page where the video is and click on 'save video'. The video automatically downloads to your library and you can view it when you're offline. It will keep downloading in the background even as you do other things on your iPad.

This is a great way to store video content for you to access later. You can also password protect your library so no one can access your videos.

I preferred the paid version (0.99c) as it is ad free and much a little less clunky to use.

8. Adobe Reader

iPads can already read your PDF's without needing the Adobe Reader, but the cool thing about this app is you can annotate and add comments to your PDF documents.

I just love being able to write notes on my PDF docs as it really helps my learning, so this app gives you the ability to do that.

It allows you to fill out forms and type in any text field in a PDF document. You can also select radio buttons and checkboxes by tapping them.

Also, you can jump to a specific chapter in your PDF document by using the bookmark feature, which is not something you can do with the built-in reader in the iPad. Easy!

9. Feedly

Since the demise of Google Reader is on the horizon, everyone has been looking for a good alternative for subscribing to the RSS feeds of blogs.

If you're not familiar with RSS (which stands for Really Simple Syndication), it's a way that you can subscribe to the feeds of your favorite blogs so you automatically get the latest blog entries without having to go to the blog.

If you're curating content and looking for fresh and interesting articles for your social media accounts and the people that follow you, Feedly is a great way to get quick and easy access to the articles you're interested in.

Feedly is a big step up from Google Reader because you can also view the feed of your favorite blogs in a beautiful magazine style format.

10. Stitcher

I'm totally addicted to listening to Podcasts. I'm listening to podcasts when I'm walking the dog, doing the shopping, driving my car or working out at the gym.

So Stitcher is my app of choice on the iPad for listening to all my favorite podcasts to keep me abreast of news in the therapy and marketing worlds.

You can save your favorite podcasts for easy access and even set them to automatically download for offline listening in case you're on a plane or don't have wifi or 3G access.

And it's easy to find lots of interesting podcasts in any area of interest you may have.

11. Pocket (A bonus app!)

Ok, so I couldn't restrict myself to only 10 iPad apps because there are so many good ones!

Pocket is a wonderful iPad app that is also available for your browser on your desktop or laptop and smartphone. Essentially it allows you to quickly copy articles of interest that you come across on the Internet for later reading.

If you're reading in your desktop browser, you can use a bookmarklet in your browser to quickly copy the article to your Pocket list with one click.

If you're on you iPhone or iPad, you can also add articles to your Pocket list by sending the article with one click to your dedicated Pocket email address.

I find this a huge time-saver that allows me to read the articles I'm interested in when I have the time to sit down with my iPad.

So that's my top 10 best free iPad apps that help me run a productive private practice. What are yours? Please add them below in the comments.

Clinton Power is a Sydney-based Gestalt therapist and the owner of Clinton Power + Associates- a private practice dedicated to helping singles and couples move out of relationship pain. He is also the founder of Australia Counselling Directory, a free directory for find counsellors and psychologists in Australia. Clinton is also a passionate coach and consultant for healthcare professionals. Find him on Twitter or Google+.

iPad Photo (c) Canstock photo

Benefits Of Blogging For Your Private Therapy Practice

I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I've experienced through blogging, how to find your blogging voice, and how to address ethical concerns. I hope you enjoy the interview. Below, I've summarize the main points of our lively discussion.

What are the benefits of blogging as a practice marketing strategy?

• Grow your practice by making it easier for clients to find you
• Build your brand online
• Fresh content improves SEO for your practice website
• Establishes you as a credible expert in your field
• Online networking with other mental health professionals
• Positive impact on readers all over the world

What are your tips for developing your blogging voice?

• Start where you are
• Reject perfectionistic tendencies
• Remember that you can edit
• Re-purpose previously written content (papers, presentations, other media interviews)
• Read and model after other therapists blogs

Where do you find inspiration for blog post topics?

• Share your philosophical background
• Write about themes you're seeing in therapy
• Write about related news and current events
• Summarize new research and add your take on it
• Share other experts' content, including videos

How do you make time to write?

• Write about the things that energize you and sound fun
• Schedule time to blog once a week

How do you avoid ethical concerns?

• Don't share client information
• Don't share personal information

This interview first appeared on AustraliaCounseling.com.au

What You Need To Succeed As A Solopreneur Therapist

 Why are so many therapists bad at building a business? A key to building a successful private practice is developing discipline.

Guest post by Clinton Power, a Sydney-based Gestalt therapist and the owner of Clinton Power & Associates and founder of Australia Counselling Directory.

When I first dreamed of being a therapist, my vision was about helping people, making a difference and feeling good about contributing to the well-being of others.

After 10 years as a therapist, I’ve become acutely aware of the reality of running a business by myself. While I still enjoy the reward of doing all those good things I mentioned, I’m also realistic about what it takes to run a private practice. In fact, I’ve come to the conclusion that to be a successful therapist in private practice today, you need to be a solopreneur.

What is a soloprenuer therapist?

So what’s a soloprenuer therapist? Effectively it means you’re an entrepreneurial therapist that works solo. Being a solopreneur therapist means you can hold a big vision of what you want for your business and you’re always on the lookout for new opportunities.

You might have all your qualifications, a lovely office space in the right area where your ideal client is located, the furnishings to accompany it and perhaps an attractive website. But that’s no guarantee that you will attract clients to your practice.

In my mind, to be a successful therapist and soloprenuer, you need to have some of the following skills:

• Marketing skills to effectively communicate about your services
• Accounting skills to track your income and manage your finances
• Discipline to show up and complete your marketing activities
• The ability to create a vision for your business and implement the smaller steps needed
• Interpersonal skills to network with other therapists and allied professionals
• Willingness to learn about online marketing, social media and good website design
• Basic SEO knowledge to help your website and articles show up in the search engines
• Writing skills and basic copywriting skills so you can convert your readers into paying clients

Are you getting the idea?

If you’re feeling overwhelmed, that’s not my intention. I hope you have a sense of how versatile you need to be to be able to run a therapy business that brings you clients on an ongoing basis.

I’m not talking about a hobby therapy business where you see a handful of clients a week. I’m talking about what’s needed to create a thriving practice where you are the ‘go to’ person in your niche and you can make a very comfortable living from being a therapist.

The importance of discipline for the solopreneur therapist

In my coaching and consulting work with many healthcare professionals, I talk to a lot of therapists that are wanting to build their businesses, but are not sure what they’re doing wrong.

If there’s one theme that seems to capture what many therapists struggle with, I would say it’s discipline for the solopreneur.

Maybe it’s from my many years as a classical musician, where I had to be disciplined in my musical practice to maintain my performance standard, but I see discipline as an essential part of my business, but also the mindset needed for success. And I see discipline as a major stumbling block for many therapists.

It’s so essential for the soloprenuer therapist to have discipline, because if you don’t do the work, no one will do it for you.

Tips for developing discipline

Here’s a number of ways you can work on your discipline in your private practice:

• Create a publishing schedule for your blog and stick to it
• Give yourself learning goals to increase your knowledge of how to use social media effectively
• Study the basic principles of copywriting so you can write powerful copy for your services and events
• Learn how to manage money effectively using accounting software that makes your job easier
• Create a networking schedule to build relationships with other healthcare professionals and make yourself accountable
• Create a marketing plan that breaks down into weekly tasks that you follow through on
• Create 1, 3, and 5 year goals for your business, write them down and review your progress every 3-6 months
• Join a mastermind group or find an accountability partner and schedule regular meetings so you can support, encourage and challenge each other

This is just a start, but I hope I’m giving you some ideas here.

I believe if you choose just one of those ideas from the list above and commit to the application, it can only benefit your therapy business.

The practice of discipline is one that many people struggle with, however, I do believe it’s like a muscle that you can build and strengthen with practice over time.

I invite you to experiment with shifting your mindset from thinking of yourself as a business owner to a soloprenuer, and notice what happens in your business. Take this as a challenge to help take your business to the next level.

Clinton Power is a Sydney-based Gestalt therapist and the owner of Clinton Power & Associates- a private practice dedicated to helping singles and couples move out of relationship pain. He is also the founder of Australia Counselling Directory, a free directory for find counsellors and psychologists in Australia. Clinton is also a passionate coach and consultant for healthcare professionals. Find him on Twitter @sydneytherapist.

(c) Can Stock Photo