Beneficial Relationships

Why I Only Hire W-2 Therapists (W-2 vs. 1099 part 3)

Why I Only Hire W-2 TherapistsI've noticed that private practice therapist tend to hire additional therapists as 1099 contract employees. Reasons frequently cited for choosing to hire therapists as 1099 employees is that they don't have to pay the therapists taxes. While it may be more "affordable" to hire therapists as contractors, in my experience, there are also "costs." (For an summary of the difference between W-2 and 1099 employees read part 1 in this series. To hear about my employment tax audit adventure read part 2.)

According to the IRS website, the general rule for classifying 1099 independent contractor is "if the payer has the right to control or direct only the result of the work and not what will be done and how it will be done" (italics added). It also states that an employee is not a contract employee if the services "can be controlled by an employer (what will be done and how it will be done)" and if "the employer has the legal right to control the details of how the services are performed."

In consulting with therapists around the U.S. I've heard about some of the "costs" of hiring 1099 employees. Some of the costs high turnover rates due to the part-time and often temporary nature of contract employee relationships. Some of those "costs" include lack of control over how and where therapy is done, inability to require specific paperwork, inability to require attendance at staff meetings or trainings, inability to request that therapists network and participate in community outreach to boost referrals.

Here are the four main reasons I only hire therapists as W-2 employees:

1) Overall Cohesiveness

My vision for Wasatch Family Therapy has always been to build a cohesive team with a shared long-term vision of providing excellent clinical services to clients across the lifespan from an attachment perspective, not just have a group of therapist doing any kind of therapy they choose.  Now that we have grown into a clinic of 18 therapists at 3 locations cohesiveness is even more crucial. When therapists are hired as 1099 contractors employers are not supposed to tell the contract worker how to do therapy, or make other specific requirements of the worker, such attendance at trainings.

2) Higher Level of Quality Control

If a therapist is going to work under my name and my practice name or "brand", I want to be able to have a say in how, where, and when they do the work.  I've spend over 10 years building trust, credibility, and presence in my region and I want to be able to be able provide mentoring, direction, and training in how my clinical team provides services.

3) Ability to Require Certain Activities

I want to be able to require certain activities from my team members that hiring them as 1099 workers does not allow me to do. We have streamlined forms for notes and documentation in our EHR system. I require each therapist to engage in at least one outreach or networking activity each month in order to create strong referral sources. I require attendance at two monthly staff meetings, and a certain level of professional appearance at the office.

4) Implication of Long-Term Relationship

I am not interested in hiring temporary therapists to provide services. Hiring 1099 workers generally implies a short-term relationship. I am interested in hiring therapists who have a shared vision and who I can invest in long-term, and who will invest in building the practice long-term. I want to build mutually beneficial relationships not just provide services. Hiring therapists as W-2 employees shows a greater long-term commitment to them to build their practice for the long haul. I also allows me to expect a greater commitment from them.

 

 

Would Your Practice Survive An Employment Tax Audit? (1099 vs. W-2 part 2)

Tax Calculator and Pen

Does the state tax commission really take the time to audit small private practices? I didn't think so, until my practice was selected for an audit.

A few years ago my clinic was selected for an employment tax audit. Lucky me, right? When the auditor walked into my office suite and saw many offices with different names on the doors, he looked at me pleadingly and said, "Please, please don't tell me that these therapists are all classified as 1099 contractors."

I replied, "I won't. We're all W-2's."

There was a look of relief on his face.He then proceeded to tell me that health and mental health private practitioners are notorious for incorrectly classifying 1099 employees. In his experience many groups are set up as contract workers when they are acting like employees (I'll go over into detail about the the IRS criteria for how to classify  an employee as a 1099 vs. W2 employees in a forthcoming post).

The auditor requested access to all of my financial documents including bank accounts, accounting,  payroll information and tax documents. He asked us questions about any large checks written directly to employees to make sure we were paying our employment taxes. After a brief review of my payroll and tax documents the auditor thanked me for making his job easier and left with a smile. I breathed a huge sigh of relief.

Had I hired the therapists working with me as 1099 I may have been penalized with a hefty fine and required to pay back employment taxes on all of the therapists' income. I was not in a position to shell out thousands and thousands of dollars. Had I been incorrectly classifying employees it may have put my practice in jeopardy.

Do you know the IRS criteria for classifying 1099 contract workers vs. W-2 employees? It isn't based on whether or not you want to pay your therapist's taxes or want to have them pay self-employment taxes. It isn't based on whether they are full-time or part-time workers. It isn't based on whether or not you provide benefits.

There are many misconceptions about classifying employees in private practice. I'll address theses criteria for how to distinguish between hiring 1099 vs. W-2 therapists in upcoming posts.

Watch for the next Therapist Blog Challenge coming next week, too!

Creative Commons License Dave Dugdale & learningdslrvideo.com via Compfight

5 Tips From My Trip To Guest Post Heaven

How my guest blog post landed a feature spot on Yahoo! front page and 5 things that you can learn from my experience.

Last week I received an email from Anne Krueger, the Editorial Director at Sharecare, letting me know that my Sharecare guest post Empathy: The Secret Sauce To A Happy Marriage was being featured on Yahoo front page in the #1 slot!

By the end of last week my article was featured again on Yahoo! front page as "Popular This Week." As of today, the article has had 6.8K Facebook shares and 468 retweets on Twitter. Yes, I am basking in the glow of guest post heaven.

So, how did this happen? Last Dec. Sharecare (an interactive social media health Q & A platform founded by Dr. Oz, WebMD's founder Jeff Arnold, and Discovery Communications) named me the #1 online influencer making a difference for depression online. They determine the online influencers by calculating influence "including disease-area relevance and online syndication, presence and reach" throughout the past year and "across multiple online channels, including Twitter, blogs, forums, mainstream news and video." (Sharecare)

At the time I was blogging regularly on JulieHanks.com, WasatchFamilyTherapy.com, PsychCentral.com, also contributing to local NBC affiliate KSL.com, regularly going news interviews, and actively sharing content on several social media platforms.

After being named the top depression influencer I got acquainted with some of the folks at Sharecare, including their always delightful and witty Sharecare editorial director Anne Kreuger. I asked Anne if I could start submitting guest blog posts on mental health and relationship topics that might helpful to their readers. Anne has generously published several of my articles on Sharecare's main blog, one of which ended up on Yahoo last week.

What can you learn from my accidental trip to guest blog heaven? Here are 5 things I did right that landed me on Yahoo! front page last week -- my guest blog heaven.

Tip #1 Publish killer content on your own website

Create great content on your own website to prove to "big shots" that you can deliver a good guest post for their readers. Post new content at least once a week on your own blog about your specialty areas and topics of interest to your ideal clients.

Tips #2 Tweet, post, like, & share every day

Share your blog content and other relevant articles on multiple social media channels to build your social media following and reputation as an expert. I share my articles, Q&A's, and website links daily on Twitter, Facebook profile, Facebook pages, Youtube, iTunes podcast, Pinterest, Google+, StumbleUpon, Ning, and LinkedIn.

I've learned that social media sharing is more than just broadcasting information into cyberspace. It's about having meaningful conversations online. I ask questions, respond, and genuinely care about making a difference for good in their lives of anyone who follows me online. Follower engagement (comments, shares, retweets) was a big factor in getting recognized by Sharecare. It still blows my mind.

Tip #3 Create win-win relationships

Consider how you can provide value to the site that you're pitching to, not just how they can provide exposure for you and your practice. Do your research on the website's readership before you pitch a guest post so you can provide something worthwhile to their readers. Nurture those relationships as you would other important professional relationships through an occasional email, tweet or phone call.

Tip #4 Pitch BIG

When you pitch a guest blog post to another site make sure they are A LOT bigger than your own website. Target high traffic sites and appeal to your ideal clients, particularly in your geographic area. You can find out how the site ranks by searching Alexa.com. Remember, that on Alexa a lower score mean a higher traffic and the more desirable it will be to guest post there. You provide excellent content for them and they provide you with additional visibility and visits to your practice website.

Tip #5 Promote the heck out of your guest post

When you land a guest blog on a big website share it everywhere -- social media, newsletters, websites, email, and press releases. By directing more traffic to the site that publishes your guest post you demonstrate your value and your influence. This increases the likelihood that you will able to continue to guest posting for them, which helps drive traffic to your website.

Tip #5 Think long term growth

Did being featured on Yahoo front page directly impact my practice last week? No. We haven't had thousands of phone call for new clients this week at Wasatch Family Therapy. Though this blog post had thousands, maybe millions of hits, it hasn't, and won't translate immediately into growth of my practice. What it does do is add credibility to me as an expert, add more value to my article, and demonstrate that my guest blogs appeals to a wide audience. All of those things are valuable exposure that will help open up additional opportunities over time.

Now, here's what I did wrong. There's NO LINK to my website on the Yahoo article. When this article posted on Sharecare it was accompanied by my author bio which linked to my websites. So, from now on I'm going to request a link at the end of each guest blog article in the text area, and not in a separate author bio. I guess something had to bring me back to earth.

(c) Can Stock Photo