You already have content for hundreds of blog posts. You just don't recognize it yet. Therapists who are new to blogging sometimes have a difficult time finding material to write about. So where to begin? Actually, it’s much easier than you might expect.
An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else. This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience. There’s no need to reinvent the wheel, here!
So let’s about specific ways to repurpose existing content for your blog posts.
1) Transform Your Existing Content
One of the most effective ways (and easiest, too!) to find something to blog about is to use content that you yourself have already created. For me, I look to podcasts or webinars I’ve done, articles I’ve published, or other media projects I’ve been involved with as inspiration for my blog. Sometimes I take just a sentence or two from one of these things and elaborate on it for a blog post. To give an example, I often say that “Conversational is the new professional” to describe how therapists can use social media to interact with clients. This phrase alone could spark a great blog post about new methods of communication between professionals and customers. So look back on content you’ve created to find something great to write about. Easy as pie!
2) What Other Experts Say
If you haven’t yet landed those media interviews, published articles, or speaking engagements, don’t worry! You still have a lot of topics to write about. As a professional of any kind knows, it’s critical to continue to read and study about one’s field to stay current and relevant concerning best practices. Consider that new and interesting research findings can become fodder for a blog post. Summarize the findings, add your perspective on the topic, link to the research article, and voila!
Additionally, consider embedding a YouTube video from another professional that is relevant to your idea client's needs. Write a couple of paragraphs about why this video speaks to you or how it applies to your ideal client. Remember to link to the original video and the expert's website.
3) Notice Trends in Your Practice
Also, don’t overlook the specific issues you see as a therapist. Reflect on trends you observe in your practice and use those for content for your blog. For example, maybe you’ve noticed that many of your recent clients struggle with communicating with their spouses about finances. Draw upon your professional expertise (and possibly do a bit of research as well) to provide advice related to those situations. And there you have another great blog post.
4) Community Talks & Presentations
I recently spoke to a group of mental health professionals on building an online presence. I asked them how many of them had Powerpoint presentations they have used for community events or school projects. All of the participants raised their hands. Take your community presentation content and divide it up into smaller sections for blog posts or blog post series. For example, say you have a presentation on warning signs that goes through the diagnostic criteria for common mental health disorders: mood disorders, anxiety disorders, and personality disorders. You could take each of the larger categories and use those for a blog post series such as the following:
Mood Disorders 101: Warning signs to watch for (1 of 5)
Mood Disorders: What's the difference between mild and major depression? (2 of 5)
Mood Disorders: When a loved one threatens suicidal (3 of 5)...You get the idea.
Another way to use community presentations as blog content is to audio or video record your presentations. You can easily edit your audio or video and post sections of it as mp3 or video on your professional blog.
Once you get going on your professional blog, you’ll likely find that you have an abundance of material to write about. Take something already created, put an original twist on it, and then make it your own. So get to thinking about something you’ve written, read, or seen in your practice, and then write a rocking post about it!
I'd love to hear your ideas for repurposing existing content. Please share your ideas and creative ideas in the comments below.