Photos, graphics, and memes can help build engagement and grow your online private practice presence.
Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board. Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined. It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we process images 60,000 times faster than text. Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text. So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement. Here are some examples of ways to get graphic and connect with your readers visuals.
Photos are a great way to add to your blog or social media content. They can both attract readers who are more visual learners and also enhance the message you are trying to get across. You can carefully select online images to match your content, but don’t be afraid to also use your own pictures to show your human side. A word of caution: ignoring copyright laws can really get you in trouble by slapping you with a lawsuit. Certain companies, such as Getty, are pretty strict about their rules and aren’t afraid to go after you for breaking them. Avoiding this type of problem is just one more push for using original photos.
Graphics are a way to portray or emphasize a quote or idea in a way that’s succinct and easy to read (think Pinterest quotes). They can incorporate both text and images. Tap into your inner artist by using different colors and fonts; get creative! It’s a good idea to make sure your graphics are square-shaped to best accommodate social media networks, such as Instagram. A great online tool for creating graphics is Canva.com. As is usually the case with online tools, Canva offers different levels of membership that correspond to varying levels of usability (ie: the more you pay, the more stuff you can do). But even just choosing the basic free option allows you to create beautiful and interesting graphics. I often design visuals from my iPhone for Instagram and other social media sites on either Rhonna Designs or InstaQuote.
Memes A meme is a kind of graphic that incorporates humor by taking a commonly known image (often from a popular movie), and then putting a twist on it. Using memes may or may suit your social media presence; it all depends on your personal style. Memes can provide comic relief and entertainment that may liven things up.
Remember, incorporating visual content doesn’t mean you are detracting from the professionalism of your business. It means you are engaging a new generation of readers and potential clients by showing your human side and making your stuff easier to read. Graphics and images can be a great part of your online content.
How do YOU utilize visual content to spread the word about your practice?
Images courtesy of CanstockPhoto.com (csp19322927 and csp14656419)